Launched a New Property Tech Startup's Website That's Really Good for Really Estate

The founding team at Really Estate came to Kreativa Group to build an intuitive website that fits their goal of an easy and stress-free user experience, leading to over a 9% MQL conversion rate within a few months of launch.

Really Estate
Real Estate
Creative Design
Conversion Optimization




Average Engagement Time


Marketing Qualified Lead (MQLs)


MQL Conversion Rate


Really Estate is a new property tech startup focused on providing modern real estate tools to make transactions easier and stress-free. Whether you’re finding an agent, buying a home, or selling a home, Really Estate provides a seamless user experience. Kreativa Group designed and developed the initial MVP version of the website, and subsequently the second version as well.

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Our Approach

Kreativa Group collaborated closely with Really Estate's founding team to create a logo and color palette that is engaging but also fun and lighthearted. Our team strategized and thoughtfully mapped out the entire user journey, finding points of user engagement, forming a cohesive story as the user navigates the website, and offering various user testimonials as social proofing. The wireframes and mockups were built using Figma and everything was custom coded in Webflow, our preferred CMS, for this project. We integrated iHomeFinder to power IDX home search results and Heyflow for custom form funnels. Onsite SEO was built in early on during the content implementation phase. Real estate websites tend to be complicated so we applied the most basic user journey best practice of getting the user to their desired goal in the least amount of clicks as possible.

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Good Results

Thanks to our thoughtful partnership with Really Estate's founding team during the strategy and design phrases, we built a modern and friendly website that conveys the brand's really (pun intended) easy user experience. From the day one, the website is performing at an above average engagement rate and marketing qualified lead conversion rate of over 9%! Don't you just love it when a website simply works really well from the jump?! We sure do! Update: After launching the second version, the results are even better with a 36% lift in MQL conversion rate.

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"Karina and Tommy were amazing. Really Estate could not have been executed more professionally. They always took the time to meet with us to go over any changes get us exactly what they wanted and make the website work efficiently. They are very creative and innovative. If you are looking to work with someone that puts in the detail and care in your product like you do work with them."

Alma Michel
Lead Real Estate Agent

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