About us

We are Kreativa.

/kre.aˈti.va/ Born from creative. Adjective: having the power to bring something new into being, as a creature, or to evolve something original from one’s own thought or imagination, as a work of art or invention.

Kreativa also proudly refers back to our roots of being a woman founded and minority owned and led boutique agency.

Karina & Tommy working on laptop
Vision

How it started

Kreativa was born from the passion of our founder, Karina, for good design and user experiences, aimed at making the internet look and function better, one pixel at a time.

From Kreativa
Originally founded in 2019, Karina was steadily making visual impacts on every client she worked with.
To Kreativa Group
Fast forward to 2023, Karina and Tommy joined forces, adding performance marketing to our service offering.

Now as Kreativa Group, we're a boutique agency focused on client growth while looking good.

Our Mission
Mission

Why are we doing this

We aspire to forge genuine human connections and work towards improving the image, communication, and services of those we collaborate with.

Helping others succeed
We're a collective of creative people, enthusiastic about helping others succeed in their business ventures and personal life goals.
Creating a better world
Our drive, our passion, and our ambition is to leave the world not only looking better but also a much better place than how we found it.

125+

Years of combined experience

2:1

Team member to client ratio

25+

Clients

18+

New websites launched
Values

Our guiding principles

Thoughtful

We are inclusive, empathic, transparent, positive, respectful, communicate simply and openly, and ask the same from you. We form long lasting partnerships with our clients over several years.

Strategic
We drive up and to the right growth, high performance via data driven solutions and people-centric outcomes. We are obsessed with your sales, CVR, ROAS, and CAC goals.
Innovative
We are creatives at heart, accelerating decision making and encouraging active collaboration with our clients. We combine proven techniques while leveraging modern technology to achieve the best client outcomes.
Our Values
Our team

Meet the leadership team behind Kreativa Group

Honesty, empathy, laughter, positivity, energetic, creativity, fun, emotional intelligence, friendship, respect, ego-free are some of the traits that could describe who we are and ones we look for in our team members.

Karina Rubiera
Karina Rubiera
Co-founder

After studying creative design at The Art Institutes, Karina has worked at some of the largest agencies and brands, such as Young & Rubicam and Sandals Resorts, supported brands such as Porsche, BMW, Audi, and VW. Recently, she was the Creative Director at HomeLister where she oversaw a rebranding of the website and refresh of the SaaS platform that led to a 20% YoY conversion rate increase.

Karina co-founded Kreativa Group with the goal of having the freedom to do her best work and providing businesses across various sectors and sizes with professional creative services backed with strategy, data, and objectives. She genuinely enjoys making the world easier to look at, one pixel at a time.

Tommy Chang
Tommy Chang
Co-founder

Tommy is a strategic and innovative marketing executive with over 20 years of experience, growing and scaling multiple companies from multi-billion dollar corporations to startups. He scaled Newegg from $1.5B to over a $2.5B company through his team’s paid media efforts, founded the eCommerce and digital marketing team at Misfit, which was successfully acquired by Fossil Group for $260M.

Tommy co-founded Kreativa Group with his desire to bring his experience and expertise to help multiple businesses grow exponentially and succeed in an ever changing digital landscape. He loves combining creative solutions and data analytics in the marketing world that ultimately drives success.

Jill Walker
Visual Designer

Almost a decade of visual design experience in digital, product, and sales at Puma Group, Coravin, and HomeLister.

Juan Benedit
Senior Multidisciplinary Designer

20+ years of branding, web, and product design experience at Young & Rubicam, CloudCare, Mirakl, and Carely.

Brian Dao
Senior Growth Manager

Over 10 years of performance marketing experience at Newegg, CPO Commerce, Supernova, and Digital Donut.

Katie Pananen
Senior Digital Strategist

15+ years of strategic marketing and branding with a focus on growth-oriented content strategy and copywriting.

Sofia Factor
Marketing Coordinator

Creative digital marketer with a passion for content creation specializing in social media strategy and campaign execution.

Jacqui Dyach
Senior Web Developer

15+ years of experience building, migrating, and maintaining high-performing websites

Some of the brands we've worked with before starting Kreativa Group
Blog

Latest Agency Insights

Moderated Usability Testing: What It Is and Why It Matters
Creative
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Moderated Usability Testing: What It Is and Why It Matters

Moderated usability testing is one of those methods that genuinely changes how you think about design decisions. A trained facilitator guides real users through tasks, capturing not just what they do but why they do it. That distinction matters more than most teams realize. The think-aloud protocol, the probing questions, the real-time observation... it all adds up to qualitative depth that analytics simply cannot replicate. For agencies serious about conversion performance and defensible creative recommendations, this is the research method worth understanding properly.
Structured Data Markup and Brand Entity Optimization
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Structured Data Markup and Brand Entity Optimization

Structured data markup is one of those things that quietly separates brands that get found from brands that get overlooked. It gives search engines explicit signals about who you are, what you do, and why you matter, instead of making them guess. For agencies and B2B brands especially, that clarity compounds over time across traditional search, AI-generated answers, and voice results. Schema implementation does not have to be complicated, but it does need to be intentional. Done right, it strengthens your brand entity signals and builds lasting visibility where it counts.
Visual Brand Hierarchy: Design That Drives B2B Results
Creative
8 min read

Visual Brand Hierarchy: Design That Drives B2B Results

Visual brand hierarchy is one of those things that quietly determines whether your website converts or just exists. It is the structured logic behind typography, color, spacing, and layout decisions that tells a visitor where to look first, what to trust, and what to do next. For B2B brands especially, getting this right is less about aesthetics and more about business performance. Done well, it reduces friction, builds credibility fast, and moves buyers forward. This piece breaks down how it works and why it matters more than most brands realize.

Let's talk

To learn more about us and how we can help your business grow, send us a note at hello@kreativagroup.com or contact us.

Let's schedule a FREE 30-minute marketing and creative consultation.