Smart Paid Media and New Website Leads to 130% Sales Growth for Educational Startup
Successful Google Ads, Meta Ads, Amazon Ads campaigns, and a new website leads to an immediate 130% sales growth for a high impact educational startup.
47
130
24
40
Backstory
Clever Noodle designs learn to read games that support young children at each stage of their literacy journey. Kreativa Group worked with this impactful startup on multiple growth initiatives, including campaigns in Google Ads, Meta Ads, Amazon Ads, conversion optimization, and creative design.
Our Approach
Kreativa Group implemented a holistic, interconnected strategy using search campaigns in Google Ads and video ads in Meta Ads to drive top of the funnel brand awareness, Performance Max campaigns and retargeting to drive middle of the funnel product consideration, and audience retargeting and comprehensive Amazon Ads campaigns to drive bottom of the funnel conversions. Through landing page A/B testing and sitewide conversion optimization updates, conversion rates were improved significantly.
Good Results
Our efforts in conversion optimization through better design and A/B testing has led to a 47% increase in overall website conversion rate. Coupled with our holistic paid media strategy, sales grew by 130% while the return on ad spend (ROAS) and customer acquisition cost (CAC) improved by 24% and 40% respectively. For a startup where ROAS and CAC are often sacrificed for the sake of growing, we are pretty happy with the good results that sales are growing while ROAS and CAC are becoming more efficient.
"Having worked in several startups, I've learned that the success of any new venture hinges, in large part, on choosing the right partners. From day one, our partnership with Kreativa Group has exceeded our expectations. Tommy and Karina are not only results oriented, but bring expertise and wisdom into every interaction. Their passion for digital design and performance marketing makes it possible for us to focus on our passion, children's literacy."
Latest Client Successes
Amazing Paid Media Strategy for Monoprice Results in 51% YoY Revenue Growth
A New Website for Noded Ai Leads to an Immediate 5%+ CVR
New Website for Ad Patina leads to a 56% Improvement in Conversion Rate
Let's talk
To learn more about us and how we can help your business grow, send us a note at hello@kreativagroup.com or contact us.
Let's schedule a FREE 30-minute marketing and creative consultation.
