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52 min watch

Tommy Chang on the Right Media Group Chronicles: This Is Either Going to Work, or It's Going to Work

December 10, 2025

Tommy Chang, co-founder of Kreativa Group, recently sat down with Right Media Group Chronicles for a wide-ranging conversation about what it truly takes to make the leap from corporate employee to entrepreneur and why that leap was never really a question of if, but how.

Over the course of 52 minutes, Tommy reflects on the journey behind Kreativa Group: the mindset shifts, the risks taken, and the values that have guided the agency's growth. He speaks candidly about the importance of transparency with clients and partners, his approach to continuous learning in a fast-moving industry, and why building something meaningful has always mattered more to him than building something big.

If you've ever wondered what drives the people behind the work - this one's worth the watch.

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Tommy Chang
Co-founder

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