Designing a Compassionate Digital Experience for Abeona Assist

Abeona Assist is the patient support program for ZEVASKYN, the first and only FDA-approved autologous cell-based gene therapy for recessive dystrophic epidermolysis bullosa (RDEB), a rare and devastating blistering skin disorder that affects both adults and children. For patients and families navigating RDEB, access to clear, trustworthy information and compassionate support is not a convenience. It is a lifeline.

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Abeona Therapeutics needed a digital platform that could serve three distinct audiences, patients, caregivers, and healthcare professionals, with the clarity, empathy, and compliance that a rare disease context demands. The stakes could not be higher. Kreativa Group serves as Abeona Assist's strategic creative partner, responsible for designing and building a platform worthy of the patients it serves.

As Abeona Assist's strategic digital partner, our expertise spans across three core disciplines, each one built to reinforce the others and deliver a compliant, compassionate, and high-performing digital presence.

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Website Design and Development We designed and developed the entire Abeona Assist website on Webflow, building a platform that balances clinical precision with genuine warmth. The central design challenge was creating a unified experience that speaks clearly to three very different audiences: patients who are frightened and looking for hope, caregivers who need actionable guidance, and healthcare professionals who require detailed clinical and reimbursement information.

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Our solution was a clear, intuitive navigation structure with distinct entry points for each audience, ensuring that no visitor has to search for the information most critical to them. Every design decision, from typography and color to layout and content hierarchy, was made in service of one goal: making a complex, high-stakes process feel as clear and human as possible.

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The platform was built to meet HIPAA compliance requirements, a non-negotiable standard in a healthcare context where patient privacy and data security are paramount.

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PDF Form Design A significant component of the Abeona Assist platform is its patient enrollment and support documentation. We designed a comprehensive set of PDF forms that are clear, accessible, and compliant, reducing friction in the enrollment process for both patients and healthcare providers. In a rare disease context where every step of the patient journey matters, a well-designed form is as important as a well-designed webpage.

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SEO and Paid Search We drive Abeona Assist's SEO and paid search programs with a focus on connecting patients, caregivers, and healthcare professionals with the information and support they are actively searching for. In a rare disease category where patient populations are small and highly specific, precision targeting and search visibility are critical to ensuring that the people who need ZEVASKYN can find Abeona Assist.

For a platform serving patients with a rare and life-altering disease, the most meaningful measure of success is whether the right people can find it, understand it, and take action. The Abeona Assist website delivers on all three. A HIPAA-compliant Webflow platform, clear audience-specific navigation, thoughtfully designed enrollment forms, and a targeted search strategy work together to ensure that no patient or caregiver is left without the support they need.