Monoprice's Growth Marketing Partner for Full-Funnel Results

Monoprice offers over 7,000 high-quality, affordable electronics and accessories to consumers and professionals worldwide. Competing at scale in the consumer electronics space means managing a complex, multi-channel marketing ecosystem where every dollar needs to perform and every channel needs to pull in the same direction.

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Kreativa Group serves as Monoprice's full-funnel growth marketing partner, managing paid media across Google Ads, Meta Ads, LinkedIn Ads, Microsoft Advertising, and Criteo, Amazon Ads, programmatic SEO, performance creative, landing page development, and B2B lead generation.

Our partnership with Monoprice spans five interconnected service areas, each one designed to reinforce the others.

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Paid Media We rebuilt Monoprice's paid media foundation across Google, Meta, LinkedIn, Microsoft Advertising, and Criteo. New search campaigns were launched using the SIAG (Similar Intent Ad Group) method, organized by match type to sharpen relevance and quality scores at scale. Bid strategies were overhauled, underperforming campaigns were rebuilt, and all ad creative was refreshed with stronger messaging and value propositions. The result is a unified, consistently optimized ecosystem where every platform pulls toward the same revenue goals.

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Amazon Ads We restructured Monoprice's Amazon Ads account to improve targeting efficiency and ROAS. With a catalog as large as Monoprice's, disciplined campaign architecture and ongoing optimization are what separate strong Amazon performance from wasted spend.

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Landing Pages Custom landing pages were developed to bridge the gap between ad click and conversion, giving each campaign a dedicated destination built to convert rather than a generic product or category page.

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B2B Lead Generation We manage Monoprice's B2B lead generation through Google Ads, and immediately improving conversion performance. The focus is on reaching the right professional buyers with the right message at the right moment in their decision process.

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Programmatic SEO We built and manage a programmatic SEO program for Monoprice, creating scalable content infrastructure designed to capture high-intent organic search traffic across their vast product catalog. The results have been immediate and compounding.

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Across every channel we manage, the numbers reflect what a coordinated, full-funnel approach can deliver.

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On paid media, led by Google Ads, ROAS improved by 104%, conversion rates increased by 122%, revenue grew 51% year over year, and CTR improved by 34%.

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On Amazon Ads, revenue increased by 117% and ROAS improved by 59%.

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For B2B lead generation, we improved conversion rates by 25% though our custom landing pages coupled with our paid media efforts.

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Lastly, our programmatic SEO program drove 332% incremental clicks compared to pre-launch baseline, establishing organic as a meaningful and growing acquisition channel.

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