How Ad Patina Grew Revenue 23% with a New Shopify Website and SEO

Nick Federowicz, the founder of Ad Patina, sources the best original advertisements from vintage magazines, frames, and sells them as art. Many of these pieces come from the mid-century golden era of advertising, a world where craft, wit, and visual storytelling were everything. Featured in the New York Times, Hodinkee, and Gear Patrol, Ad Patina has built a devoted following among collectors who appreciate the intersection of design history and art.

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But a beautiful product deserves a website that can sell it. Ad Patina's original Squarespace site was static, limited in functionality, and not built to grow. Nick came to Kreativa Group to reimagine and evolve the experience, transforming it from a simple showcase into a fully formed ecommerce destination. Kreativa Group serves as Ad Patina's strategic creative and growth partner, driving both the website experience and organic search performance.

As Ad Patina's strategic creative and growth partner, our expertise spans across two core disciplines, each one built to reinforce the other and drive compounding performance.

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Website Design and Development Ad Patina wanted to preserve the essence of their original website's design, so we took an evolutionary approach. Rather than reinventing the aesthetic, we modernized it, incorporating the latest UI/UX best practices while staying true to the visual identity that made Ad Patina's brand feel distinctive in the first place.

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The platform was migrated from Squarespace to Shopify, giving Ad Patina an ecommerce-first foundation built to grow. Key enhancements included a mega menu for improved navigation, breadcrumbs, filters and sort options, variant swatches on product detail pages, and full mobile optimization. Conversion rate optimization best practices were baked in from day one, ensuring that every design decision served both the user experience and the bottom line.

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SEO We continue to drive Ad Patina's SEO program, refining keyword strategies, optimizing product pages, and building high-quality backlinks to boost organic visibility. Our backlink strategy focuses on securing placements in relevant, authoritative publications, the kind of editorial context that both drives referral traffic and builds the domain authority that compounds over time.

Year over year, the combination of a purpose-built ecommerce platform and a disciplined SEO strategy has delivered meaningful business growth for Ad Patina.

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Organic search traffic grew 54%, reflecting a site architecture and content strategy built for discoverability from launch. Orders increased 28% and revenue grew 23%, translating search visibility into real commercial outcomes. CVR improved 17%, a direct result of the conversion-first design approach baked into every layer of the Shopify build.