237% ROAS Improvement for a B2C Fintech Platform

In the B2C fintech space, competition for consumer attention is relentless. Brands are fighting for the same high-intent search terms, acquisition costs are under constant pressure, and every dollar of ad spend needs to justify itself. For a growing consumer fintech platform looking to scale paid media efficiently, the margin for error is thin and the stakes are high.

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But sometimes the biggest opportunity isn't in scaling what exists. It's in fixing what's fundamentally broken. Kreativa Group serves as this client's strategic growth partner, driving their Google Ads program with a focus on sustainable, compounding performance across every key metric.

As this client's strategic growth partner, our expertise is focused on one growth marketing channel built around a single mandate: acquire the right customers at the most efficient cost possible.

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Paid Media The first and most important intervention was strategic, not tactical. This client had spent years optimizing their Google Ads account toward leads, while the actual business goal was driving plan purchases. That fundamental misalignment meant the account was training Google's algorithm to find the wrong audience, producing results that looked reasonable on the surface but were disconnected from real revenue outcomes.

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We restructured the entire account from the ground up, updating the core conversion event from lead generation to plan purchases and rebuilding campaign architecture, targeting, and bidding strategy around the right objective. Every ad across the account was rewritten to lead with the features and benefits most relevant to consumers making a purchase decision, replacing generic messaging with copy that speaks directly to what makes the product worth buying. Underperforming campaigns were rebuilt to align with the new optimization framework, and bid strategies were continuously refined to balance volume and efficiency as the program scaled.

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The results reflect what happens when a paid media program is finally pointed in the right direction.

Year over year, the rebuilt Google Ads program delivered across every key performance metric.

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ROAS improved by 237%, the most direct signal that the program is generating significantly more revenue for every dollar spent. Conversions grew 35%, reflecting a larger volume of high-intent customers moving through the funnel. CVR improved by 12%, and cost per acquisition decreased by 24%, proving that fixing the foundation of a paid media program drives efficiency and growth at the same time.