323% MQL Growth and 60% Revenue Increase for a Telecom Startup with Paid Media and CRO

This client is a telecom startup providing landline phone service powered by modern cellular technology, bringing reliable home phone service to consumers who want simplicity without sacrificing quality. In a category dominated by legacy carriers and aggressive digital competitors, every dollar of paid media spend needs to work harder and smarter than the competition.

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The client came to Kreativa Group with aggressive growth goals and a paid media program that wasn't delivering at the level their ambitions required. Kreativa Group serves as their strategic growth partner, rebuilding their digital marketing strategy from the ground up across paid media and conversion optimization.

As this client's strategic growth partner, our expertise spans across two growth marketing channels, each one built to reinforce the other and drive compounding performance across the full funnel.

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Paid Media We completely rebuilt the Google Ads account from the ground up using the SIAG (Similar Intent Ad Group) method, organized by match type with Target ROAS smart bidding. This campaign architecture sharpens relevance, improves quality scores, and gives the algorithm the right signals to find the highest-intent prospects efficiently.

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We implemented micro-conversion values to improve lead to sales quality, ensuring the account was optimizing toward prospects most likely to become paying customers rather than simply generating volume. Beyond search, we introduced new Performance Max campaigns, retargeting campaigns, and local-specific campaigns targeting geographies where landline demand remains strong. Microsoft Advertising was managed alongside Google Ads to capture additional high-intent search volume across both platforms.

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Conversion Optimization and Landing Pages We reimagined the client's landing pages with a more modern, engaging design built around conversion best practices. Every element, from headline to form placement to social proof, was rethought to reduce friction and increase the rate at which visitors became qualified leads. The landing page experience was designed to work in direct alignment with the paid media strategy, ensuring that every ad click landed on an experience built to convert.

Measured over six months following the engagement, the rebuilt strategy delivered exceptional results across every key metric.

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MQLs grew by 323%, a transformation that reflects both the quality of the new campaign architecture and the conversion power of the redesigned landing pages. Revenue grew 60%, the most direct measure of the program's commercial impact. CAC decreased by 46%, proving that dramatically scaling lead volume and improving acquisition efficiency are not mutually exclusive. And landing page CVR improved 21%, confirming that the new experience converts at a meaningfully higher rate than what existed before.