New Website for Ad Patina leads to a 56% Improvement in Conversion Rate

A new ecommerce enabled website for Ad Patina immediately drives more SEO traffic, is more engaging, and converts better.

Ad Patina
Vintage Advertisements, Luxury Watches
Creative Design
Growth Marketing


Keywords in Google SERP Top 10


Organic Search Engine Traffic


User Engagement Rate


Conversion Rate


Nick Federowicz, the founder of Ad Patina, sources the best original advertisements from vintage magazines, frames, and sells them as art. Many of these magazine ads come from the mid-century golden era of advertising, while some are more modern. Pretty cool, right? Ad Patina has been featured in the New York Times, Hodinkee, and Gear Patrol. Ad Patina came to Kreativa Group to reimagine and evolve its website, from a static one to a fully formed ecommerce solution.

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Our Approach

As Ad Patina did not want to stray too far from the old website's design, we evolved and modernized the design, building in UI/UX best practices, and focused on adding and improving functionality. We moved platforms, from Squarespace to Shopify, an ecommerce first platform. We added several dozen new features - the most most obvious is ecommerce functionality, a mega menu for easier user navigation, breadcrumbs, filters and sort, variant swatches, PDP, mobile optimized, SEO optimized out of the box, and also included CRO best practices from launch.

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Good Results

The final website is a highly evolved and modernized website from the original that incorporates the latest and best UI/UX practices, and the new capabilities for users to browse, shop, and buy products. As with any website or marketing effort that we're engaged in, the proof is in the good results. In the weeks after launch, Ad Patina's organic search engine traffic immediately grew by 423%, user engagement improved by 16%, and conversion rate increased by 56%.

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"When I least expected it, Kreativa Group came into my life... Tommy and Karina got to know my business. They got to know me - understand me. And ultimately, embraced the challenge, and worked with me to build the website I'd always envisioned. I'm so happy the new site is finally LIVE! Because Tommy and Karina are so hands on, and care so much about their clients, I've learned a ton working alongside them on this massive project. Now that the new website is live, I'm more excited than ever about the future of Ad Patina... A future I'm proud to say Kreativa Group will be an integral part of."

Nick Federowicz

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