Smart Paid Media and CRO Leads to 130% Sales Growth for Clever Noodle

Successful Google Ads, Meta Ads, Amazon Ads campaigns, and conversion optimization leads to an immediate 130% sales growth for a high impact educational startup.

Clever Noodle
Education, Board Games
Growth Marketing
Conversion Optimization


Conversion Rate




Return on Ad Spend


Customer Acquisition Cost


Clever Noodle designs learn to read games that support young children at each stage of their literacy journey. Kreativa Group is proud to be working with an impactful startup on multiple growth initiatives, including campaigns in Google Ads, Meta Ads, Amazon Ads, conversion optimization, and digital strategy.

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Our Approach

Kreativa Group implemented a holistic, interconnected strategy using search campaigns in Google Ads and video ads in Meta Ads to drive top of the funnel brand awareness, Performance Max campaigns and retargeting to drive middle of the funnel product consideration, and audience retargeting and comprehensive Amazon Ads campaigns to drive bottom of the funnel conversions. Through landing page A/B testing and sitewide conversion optimization updates, conversion rates were improved significantly.

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Good Results

Our efforts in conversion optimization through better design and A/B testing has led to a 47% increase in overall website conversion rate. Coupled with our holistic paid media strategy, sales grew by 130% while the return on ad spend (ROAS) and customer acquisition cost (CAC) improved by 24% and 40% respectively. For a startup where ROAS and CAC are often sacrificed for the sake of growing, we are pretty happy with the good results that sales are growing while ROAS and CAC are becoming more efficient.

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"Having worked in several startups, I've learned that the success of any new venture hinges, in large part, on choosing the right partners. From day one, our partnership with Kreativa Group has exceeded our expectations. Tommy and Karina are not only results oriented, but bring expertise and wisdom into every interaction. Their passion for digital design and performance marketing makes it possible for us to focus on our passion, children's literacy."

Jacquelyn Davis
Founder, CEO

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